Un altro bell’esempio di e-mailing che mi arriva dall’estero- per essere precisi dal Liberal Party of Canada (un po’ rozzamente, l’equivalente del Partito Democratico americano o italiano).
Il Liberal party attualmente si trova all’opposizione, e con questa e-mail continua una compagna di raccolta fondi per una campagna di Informazione.
Quello che mi è piaciuto di questa e-mail è:
– Un progetto chiaro e specifico.
– La proposta di alcune fasce di donazione (molto più efficace di un semplice “dacci il tuo supporto”).
– Il tono personale: l’e-mail ha come oggetto “the ads you made possibile”, viene da una Persona reale (che la firma) e usa più volte la parola you (cioè io che la sto leggendo).
Buona lettura!
Friend —
Your online donations raised over $100,000 the last 3 days of December – helping us launch an ad campaign when it matters most.
Today, hard-hitting radio and print ads hit airwaves and newspapers across Canada – ads speaking out against Stephen Harper’s shutdown of Parliament, ads that ask the tough questions Harper doesn’t want to face.
Now we need you to do it again.
We know you want Parliament to get back to work – that’s why Liberal MPs are showing up to work on January 25. We’re holding public forums and working sessions on job creation, unemployment, veteran’s affairs, the environment – issues you care about. Issues that can’t wait.
Making a donation right now is something you can do to remind Harper who he works for – you.
Please listen to the ads and donate to the ad campaign.
Thank you.
Alfred Apps
President, Liberal Party of Canada
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